Published Book Reviews

1993 Hira, T. K. Review of Buy Now, Pay Later: Advertising, Credit, and Consumer Durables in the 1920s, by Martha L. Olney. Chapel Hill, North Carolina: The University of North Carolina Press. Journal of Consumer Affairs 27(1):196–9.
1981 Hira, T. K. Review of Life Insurance: The Consumer Union Report. Canadian Home Economics Journal (Spring): 107.
1979 Hira, T. K. Review of Social Psychological Representation in Television Advertising, by T. E. Shrimp. Canadian Home Economics Journal (Fall): 206.
Phone: 515-294-2042, Fax: 515-294-0565, tkhira@iastate.edu
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