Investment Behavior

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Dr. Hira chairs the 2010 New York Stock Exchange Euronext Financial Literacy Advisory Committee.

Dr. Hira has considerable experience studying the investment behavior of consumers. Her research has focused specifically in the areas of investment behavior by age and gender, investment information search, and investment decisions.

An accomplished researcher and consultant, Dr. Hira has prepared hundreds of articles and presentations on financial topics such as the social and psychological aspects of borrowing and investment behaviors of middle and high income Americans.

Honors and awards

1995 Invited to participate in a nine-member national retirement saving expert focus group by Putnam Investment and the Cambridge Center for Behavioral Studies, Harvard University, Cambridge, Massachusetts.

Research grants

Understanding significant factors that explain gender differences in investment behavior, National Association of Security Dealers (NASD) Investor Education Foundation, $202,708.

Publications

Refereed journals

2010

Loibl, Cäzilia, and Tahira K. Hira. Many roads lead to a good decision: gender differences in investor information search. Journal of Behavior Finance (accepted for publication).

2009 Loibl, Cäzilia, and Tahira K. Hira. Investor information search. Journal of Economic Psychology 30:24–41.
1997 Hira, T. K., K. Monson, and A. Fanslow. Work training skills of Iowa’s family investment program participants. Family Economics and Resource Management Biennial Journal 2:1–7.

Manuscripts in Progress

2009 Hira, Tahira K., Fazli Sabri, and Cäzilia Loibl. The Impact of Financial Socialization on Investment Behavior and Household Net Worth. Journal of Financial Service Professionals.

Papers in refereed proceedings

2007 Loibl, Cäzilia, and Tahira K. Hira. A typology of individual search strategies among high-income investors in the United States: An exploratory study. Proceedings of the European Conference of the Association for Consumer Research. Date of submission: December 18, 2006. Milan, Italy, July 10–14.
2007 Hira, Tahira K., and Cäzilia Loibl. How different cultures approach investing. Research paper, Proceedings of the AAFCS Annual Conference. Date of submission: December 1, 2006; paper accepted: January 2; presented by Tahira Hira at the Summit Day on America’s Cultural Kaleidoscope: Challenges and Opportunities: June 22 (peer reviewed). Reno, Nevada, June 21–24.

Technical and research reports

2007 Hira, Tahira K., and Cäzilia Loibl. Final report: fact sheets—gender, age and ethnic differences in investment behavior: research and marketing implications. Sponsored by NASD Investor Education Foundation Grant Cycle 2004. Submitted on August 31, 2007, to the NASD Investor Education Foundation.
2007 Hira, Tahira K., and Cäzilia Loibl. Milestone 4 progress report: A typology of investors: Identification of teachable moments and key investment topics. Sponsored by NASD Investor Education Foundation Grant Cycle 2004. Submitted on February 28, 2007, to the NASD Investor Education Foundation. 200 pp.
2006 Hira, Tahira K., and Cäzilia Loibl. Milestone 3 progress report: Gender differences in investment behavior—Descriptive results. Sponsored by NASD Investor Education Foundation Grant Cycle 2004. Submitted on August 31, 2006, to the NASD Investor Education Foundation, 99 pp. Available at http://www.finrafoundation.org/grants_approved_2004.asp.
2006 Hira, Tahira K., Dianne A. Anderson, and Cäzilia Loibl. Milestone 2 Progress Report: Telephone data collection. Sponsored by NASD Investor Education Foundation Grant Cycle 2004. Submitted on February 28, 2006, to the NASD Investor Education Foundation, 27 pp.
2005 Hira, Tahira K., and Cäzilia Loibl. Milestone 1 progress report: Research synthesis and survey instrument development. Sponsored by NASD Investor Education Foundation Grant Cycle 2004. Submitted on August 31, 2005, to the NASD Investor Education Foundation, 45 pp.
1997 Hira, T. K., K. Monson, A. M. Fanslow, and K. J. Kim. Evaluation of training programs that assist family investment program participants move toward self-sufficiency. Child Welfare Training Research Project. Iowa State University, Ames, Iowa.

International

1994 Hira, T. K. Status of financial planning profession and professionals in the U.S.A: Implications for institutions of higher education. Investment Portfolio Design and Securities Limited, Auckland, New Zealand.

Invited presentations to professional organizations/groups

National and regional presentations

1990 Hira, T. K. Investing wisely over the life cycle. Northwest Regional meeting of Iowa Home Economics Association, Ames, Iowa.
1988 Hira, T. K. Retirement planning for farm families: Investment strategies. Iowa State University Extension in-service training, Ames, Iowa.
1982 Hira, T. K. Investment alternatives for the 80s. Waterloo Area County Extension Service, Waterloo, Iowa.

Juried presentations at professional meetings — regional, national, or international

2007 Hira, T. K., Cäzilia Loibl, and Tom Schenk, Jr. Risk tolerance and investor confidence: Ethnic and cultural differences. Academy of Financial Services, Orlando, Florida, October.
2007 Hira, T. K., Cäzilia Loibl, and Tom Schenk, Jr. Ethnic and racial differences in investment behavior. American Association of Family and Consumer Sciences Conference, Reno, Nevada, June.
2007 Loibl, Cäzilia, and Tahira K. Hira. Gender differences in information search strategies for investments. Conference of the International Association for Research in Economic Psychology (IAREP), Ljubljana, Slovenia.
1997 Hira, T. K. Work training skills of Iowa’s Family Investment Program (FIP) participants. Annual meeting of Family Economics–Resource Management and Family Relations–Human Development Pre-Conference to the American Association of Family and Consumer Sciences, Washington, D.C.

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  • "For men, involvement in investments is gradual over time, while women are more likely to get involved with investment decisions when a change in lifestyle requires specific actions."

    Tahira Hira, national study coauthor — "Gender Differences in Investment Behavior," 2006